the great ghost of depression

I suffer from depression and take 8-9 pills daily to keep major bouts at arms length. It had been a long struggle for the past 12 - 14 years. My recent late nights of kopi has taken it's toll and hit me pretty bad this late morning. Igot crazy heart palpatations and by 4pm I was a nervous wreck. It was irritating to fight the irrational thoughts of... Quitting my job... Ending life... Or stupid stuff like to light up a cigarette in the office.

I believe one of the factors keeping me from major relapses since my marriage has been the routine and improved sleeping habits. I typically sleep around or before midnight. Anything later than that is basically a sure sign of a pretty bad panic attack or gloomy days a couple of days later.

I smoked five cigarettes today. I aim to smoke less but this doom and gloom is not helping.

[Posted with iBlogger from my iPhone]

so somebody's been smoking ...

And that someone is me. Today's tally is about six again. The heat actually prevented me from smoking more.

I think I must have smoked at least 3 packs last week or about average 8 sticks a day.

How can I put a date to quit? The last time I tried, I missed the deadline by 4 mths 23 days... If forced with a gun to my head, I would put it as today. Right. Now.

But let's be realistic... June 26 2009? Nice date.. But it's quite close.

In other news... Those Nicoret(?) ads look tempting.......

[Posted with iBlogger from my iPhone]

typhoon soon? what's next? a moonlit noon?

Strong winds now after a week of crazy heat. There are yellow leaves strewn all over the street!

I wonder why this post is rhyming. I will stop. Today's ciggie count is about 6. Quite alot cos work has been mad. I bought guitar hero world tour today. Damn worth it. Enjoyed each second of it. Leanna can hold an even eighth beat... For about 3 or 4 bars.

I'm so proud of our little drummer girl. Whirl.

[Posted with iBlogger from my iPhone]

smoking

The wife wants a daily blog 'report' about my smoking habit. Which is a persistent issue with me. I hate the fact i'm still smoking quite a bit.

With stressful work weeks, I can go above the 5 sticks a day ration I set for myself. I need the smokes but they tend to taste bad or make me nauseous by the end of the day.

It's almost 5 and I'm headed out for a haircut. And I smoked 4 sticks so far today.

[Posted with iBlogger from my iPhone]

long tail for PR? (WIP)

Should the public relations industry, in a bid to survive in the new media paradigm, make the move to charge for individual online hits?

Digital activation to SEO are buzzwords or entire new departments in marketing circles worldwide. Much of the billing or chargable deliverables are based on processes or hours spent. Don't these online relations count towards the ends of elevating a brand's public profile?

Blog coverage, event listings or even blog aggregators are often thought of as ' low hanging fruit'. Any self respecting PR firm may scoff at the idea of charging for mass online coverage online as PR results.

Instead, the standard practice is to propose a project and hit social media like blogs, social networking sites, forums (which I consider a web 1.0 legacy) and social bookmarking sites.

Typicaly there's the content creation and story angle phase,the outreach phase. In a guerilla or viral marketing program, the SOP is to leverage and interesting video, Internet meme or alternate reality game and allow word of mouth to propagate the desired messaging.

Then there's the carpet bomb approach, more process led than creative led, which 'spams', for the lack of a better term, the intended announcement or an idea or point of view which sparks a conversation.

Now, assuming these programs have the desired effect over a period of 1 - 3 months without any negative blowback, what are the means to quantify the results and allow an agency to charge for each individual hit? Then again, should an Internet phenomenon be measured by the sum of its parts?

To be continued...

[Posted with iBlogger from my iPhone]

Ackerman's Attack on SEC

Rep. Gary Ackerman (D-NY) lets SEC officials know what he thinks about their lack of oversight in the alleged Madoff Ponzi scheme.

http://www.cnbc.com/id/15840232?video=1021551579

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Bin